By Gabriella Cucci
Welcomm’s Journey with The Big Goal Initiative
Changing Lives through the Power of Football
At Welcomm, giving back to our community is at the heart of what we do. Our team proudly supports The Big Goal Initiative, a national movement led by the Street Soccer Foundation. The initiative uses the power of football to tackle youth homelessness and support vulnerable young people across the UK.
What is The Big Goal Initiative?
Founded in 2015, the Street Soccer Foundation is an award-winning charity dedicated to helping disadvantaged young people improve their lives through football, education and personal development.
In October 2023, the Foundation launched The Big Goal, recognised as the leading football-led project addressing youth homelessness in England. The initiative combines football tournaments with mindset training and employability workshops, helping young people build confidence, develop skills and access future opportunities.
Hear from Aidan Piper, CEO of Welcomm and Leversedge, as he shares his vision for supporting young people and the future direction of the business.
Why This Initiative Matters to Welcomm
We believe that every young person deserves the opportunity to thrive. Ending youth homelessness and supporting employment opportunities for young people is essential to breaking the cycle of poverty and promoting long-term social inclusion. By supporting initiatives like The Big Goal, we continue to champion our commitment to social responsibility, using sport and teamwork to make a positive impact in our communities.
Want to help make a difference? Together, we can change lives. Support the Street Soccer Foundation and The Big Goal Initiative today to empower young people and help end youth homelessness for good. Sign up below to get involved.
