By Chris Donkin
B2B dealer Welcomm Commuications is hosting a number of business seminars designed to promote the benefits of social networking for businesses.
The Market Harborough-based firm, an O2 Centre of Excellence (CoE) partner, held its first event at the end of September to discuss how O2's Priority Moments Local can help them to boost marketing and trade.
O2 extended its location-based marketing service Priority Moments for smaller businesses in July, having previously worked with corporate firms such as Odeon, WHSmith and Pizza Express.
The local version enables small businesses to have their company name as well as any special offers they wish to include displayed on the application.
The event was in partnership with O2 and the operator's social media strategy expert, Jo Dodds, appeared as a guest speaker.
Welcomm managing director Aidan Piper said the event was inspired by an O2 social media seminar he had attended. He said he wanted to pass this experience on to his customers.
Piper said: 'As a communications provider we saw the value in being able to share this knowledge and expertise with our customers, enabling them to communicate more efficiently with their customers.
'O2 has recently rolled out several projects that support and promote local businesses such as Priority Moments Local, and as an O2 Centre of Excellence partner this is something we are also passionate about.
'By being able to share the benefits of these services along with our complementary social media seminars we will provide our customers with the extra tools and advice they need to promtoe their services and target new audiences.'
Welcomm chairman Chris Stanton, who described the event as a 'great success' added: 'Not only did we receive some very positive feedback from our customers, it also helped to demonstrate the close working relationship we share with O2 and how we are able to join forces to provide a valuable service such as this to benefit our customers.'
Welcomm will hold a second event this month, which will be held at the Hereford and Worcester Chamber of Commerce.